PROJECT 100 / E-COMMERCE

Help shoppers find it.
Make buying feel simple.

Your online store should answer the questions that stand between browsing and buying. Project 100 plans e-commerce websites around your products, customers and the work that happens after an order.
Plan your online store
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CLIENT WEBSITE / SPECIALTY RETAIL
Billiard Wholesale

Billiard Wholesale

Billiard Wholesale is part of our client collection. Explore its live store for product categories, table options and delivery information.
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THE VISITOR JOURNEY

From product discovery to purchase.

Discover

Bring shoppers to a useful collection or product page from search, a campaign or a recommendation.

Compare

Make size, materials, options, delivery and returns easy to understand before checkout.

Buy & return

Provide a clear purchase path, order information and reasons to come back.
WEBSITE CAPABILITIES

Plan the details that matter.

Collections that make sense

Group products the way customers shop. Plan navigation and filters around the size and variety of your catalog.

Product details that answer questions

Combine useful photography with specifications, options and availability. Explain what is included and what needs a separate purchase.

A clear checkout path

Review the cart and checkout experience supported by your store platform, including payment choices and delivery expectations.

Shipping, pickup & returns

Put fulfillment information where shoppers need it. Distinguish shipping from local delivery, pickup or installation.

Campaign landing pages

Give seasonal offers and featured collections a relevant destination with accurate pricing and a clear next step.

A manageable catalog

Agree on how your team adds products, updates inventory and keeps options and prices current.
A PRACTICAL EXAMPLE

Different visitors. Clear paths.

Illustrative journeys for a website in this industry.

Ready to buy

Collection → product options → cart → checkout.

Needs help choosing

Product specifications → comparison or inquiry → team response.

Returning customer

Order information → support or accessories → next purchase.
TOOLS & CONNECTIONS

Work with the systems you already use.

We start with your existing store, payment, inventory, shipping and email systems. We confirm supported connections and account features before scoping migration or custom work. Platform subscriptions and transaction costs are reviewed separately.
MARKETING PRIORITIES

Connect the message to the next step.

Product discovery

Build useful product and collection content around the questions customers ask.

Relevant campaigns

Match each campaign to the products, stock and delivery areas it promotes.

Sales measurement

Review completed orders and revenue where reporting is available, alongside checkout drop-off and customer questions.
QUESTIONS BEFORE WE BUILD

A few things to plan together.

Can we keep our existing store platform?

We review the platform and its limitations first. A redesign may be possible without moving your products and order history.

Can you move our product catalog?

We can scope a migration after checking product options, images, URLs and the data available for export.

What if some products require a quote?

We can plan separate purchase and inquiry paths so complex orders reach your team with useful details.

Can our team manage products?

Yes. We can include a handover for product edits, collections and routine store updates.

Let’s plan what comes next.

Tell us about your business, your current website and the tools your team uses. We’ll map the pages, priorities and connections that fit your next step.
Plan your online store
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