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Brand Identity and Logo Project

An awesome online daily newsletter featuring current event news, news analysis, and news commentary via e-mail. WOKE-OLOGY brings together an array of lifestyle brands to promote health, wellness, and social responsibility. Products range from fashion accessories to productivity products as well as branded items such as T-shirts, coffee mugs, and wristbands. Subscribers will be given guides to help them learn more about confusing and complex issues that are found in the news.

The Project

Over the past month, we have been working with the owner of WOKE-OLOGY in order to provide them with a new logo, which is dramatically different than if we were providing rebranding. The demographic is unique, targeting professional women between the ages of 18 and 35 who are diverse and socially conscious. The majority of people learn about the company through social media, and the website needs to be friendly toward social platforms.

The Result

The simple black-and-white logo is not only sharp, but keeps the logo looking timeless. It can be used in print and on the web, and people will always know the company because it cannot be replaced by a simple graphic. This is ultimately what the client decided on, and we couldn’t be happier with the outcome.

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