Since 2005, VMC Travel Express have provided solutions and expertise to their customers travel needs. By partnering with VMC Travel Express, the company will provide booking services for daily bus transportation to and from Thunder Valley Casino Resort in Lincoln, California. With a mission to reduce your carbon footprint, VMC Travel Express stand by their ode – ‘ride, relax, and bus with us’.
Throughout 2018, Project 100 were tasked with the responsibility of rebranding VMC Travel Express. The entire Project 100 team collaborated in multiple departments to initiate a plan that would deliver a rebrand inclusive of a logo and other design materials. Our designers were given the variables of a target audience aged 21 and over, and a color palette of deep earth tones.
As a result of the work completed in this rebranding, Project 100 have been adopted as a long-term design partner and will continue to be such in future endeavors. In 2019, Project 100 will be developing three new marketing and design campaigns for VMC Travel Express.