The Elegant Teacup was born from a hands on Mom whom blessed her daughter with exquisite birthday tea parties. This love for a British tradition soon turned into a collection of all things high tea. As an avid event planner, she recognized a gap in the market whereby she may have been one of few who would actually search and purchase the whole do. The Elegant Teacup now help take ideas from conception to elegant execution. By renting china and décor from The Elegant Teacup, guests will leave that special event with a lasting impression of beauty.
To foster the mission of The Elegant Teacup, the website was in need of a revamp. Project 100 liaised with the owner to better understand her business goals, brand vision and ideal brand image. The aesthetic would need to appeal to the graceful audience of tea party extraordinaires. It would need the additional functionality that allows customers to easily rent the vast collection of The Elegant Teacups wares.
The Project 100 team have collaborated with The Elegant Teacup and developed a website with a shabby chic aesthetic. The finished product leaves a lasting impression of exquisite taste, just like the nature of the business service. The practicality of the website allows for ease of use for rentability, which was imperative for our client.