Firework have developed a platform for aspiring content creatives to make high quality short videos. The company have recognized the algorithm changes of Instagram and Facebook and the exploitive business nature of YouTube. As this has made content reach and popularity harder and harder, Firework have recognized a gap in the market. Firework offers an innovative algorithm that allows content creators to dream big and grow big. The 18 second long videos can receive thousands of viewers within a few clicks.
Project 100 collaborated with the owner of Firework to develop a new logo. The target demographic are women between the ages of 18 and 35. The logo would need to celebrate creativity and align with the notion of implying content creation like that of the company’s competitors.
Project 100 set out to portray the concept of content creation in the Firework logo. The finished logo makes a strong statement by acknowledging Firework as a video competitor to mainstream platforms like Instagram and Snapchat. The simple design and camera icon makes for a balance of aesthetic and connotation.