Project 100 Mac and Madi's Surprise Book Cover Photo

Author, Linda Herron

Marketing, Web, and Design Project

In Linda’s latest book, she addresses the stereotypes that are associated with twins. ‘ Mac and Madi’s Surprise: A very different twins birthday’ is the beginning of a series of children’s books that will follow the adventures of twins, Mac and Madi.

Client: Author, Linda Herron
Date: June 30, 2019
Services: Web Design, Marketing, Illustration


Born and raised in Rhode Island, Author Linda Herron knows firsthand what it is like to grow up as an identical twin. In fact, the most wonderful part of her childhood was spending time with her best friend and twin sister. Because Linda recognizes the unique bond—and the unique challenges—that being a twin entails, she was inspired to create a series of children’s stories about being an identical twin. Her latest book is Mac and Madi’s Surprise: A Very Different Twins Birthday!


The Project

Project 100 have been trusted with the responsibility of executing everything from the marketing strategy, web and the illustrations for the book. Linda’s book ‘Mac and Madi’s Surprise: A very different twins birthday’ was a collaboration of multiple Project 100 team members to utilize their diverse skills. The team liaised with the client to understand her goals, vision and intended image.



The children’s book project recently hit the shelves at multiple book stores around the Bay Area, as well as on Amazon. By collaborating with the author throughout the whole process, our team successfully brought her vision to life with: a book full of fun illustrations, a marketing strategy and a website that compliments the finished book. Moving forward, Project 100 will continue to work with Linda Herron on her future children’s books.

Web Design

Launch Site

Illustrations and Social Media